Last updated: September 2026
1. Introduction
We are Soreto Limited, a company registered in England and Wales under company number 10382580 with its registered office at 1st Floor, 12 Soho Square, London, England, W1D 3QF ("Soreto", "we", "us" or "our").
We provide technology and services that enable retailers and other businesses that we work with (each a "Retailer") to operate customer referral and advocacy programmes.
These Consumer Referral Programme Terms and Conditions ("Terms") apply when you participate in a Soreto-powered referral programme, whether you are sharing an offer with another person (a "Referrer") or receiving or using an offer shared with you (a "Friend").
Soreto provides and administers the referral technology on behalf of the relevant Retailer. The Retailer determines the specific offer, incentive or reward available through its referral programme.
Each referral programme may therefore also be subject to additional terms and conditions specified by the Retailer ("Reward Terms"). You should read those Reward Terms carefully before participating.
2. Definitions
Friend means a person with whom a Referrer shares a Referral Link and who may use that Referral Link to access an offer and/or make a Qualifying Purchase.
Products means the goods and/or services made available by a Retailer.
Qualifying Purchase means a purchase made by a Friend that meets the requirements of the applicable Reward Terms and any applicable Retailer tracking, attribution and validation requirements.
Referral Experience means any Soreto-powered referral or advocacy experience made available in connection with a Retailer. This may include website placements, lightboxes, overlays, embedded experiences, landing pages or other interfaces through which a person may participate in a referral programme.
Referral Link means a link or other referral mechanism generated through the Referral Experience which enables a Friend to access a Retailer's referral offer and, where applicable, enables a resulting purchase to be tracked.
Referrer means a person who participates in a Referral Experience and shares a Referral Link with one or more Friends.
Retailer Platform means the Retailer's website, mobile application or other digital platform through which the referral programme and/or Products are made available.
Reward means any benefit offered by a Retailer to a Referrer or Friend in connection with a referral programme. Rewards may include, for example, discount codes, money-off vouchers, promotional offers or other incentives.
Reward Terms means the specific terms and conditions determined by the Retailer that apply to a particular Reward or referral programme.
3. When These Terms Apply
3.1 These Terms apply when you participate in a Referral Experience as either a Referrer or a Friend.
3.2 If you are a Referrer, by enrolling in or otherwise participating in a Referral Experience, you agree to these Terms. Where the Referral Experience asks you to provide information such as your name and email address, you should review these Terms and our Privacy Policy before submitting your details and participating. Our Privacy Policy is available at https://www.soreto.com/privacy-policy/ and explains how personal information is processed in connection with Soreto-powered programmes.
3.3 If you are a Friend, the referral offer and applicable Reward Terms will be made available to you as part of the referral journey, including through the referral landing page or other relevant Retailer or Soreto interface. By participating in the referral offer, you agree to these Terms and the applicable Reward Terms.
3.4 Each Retailer determines the specific Reward Terms applying to its programme. These may include, amongst other things:
- the value and type of Reward;
- minimum purchase requirements;
- eligible or excluded Products;
- geographical restrictions;
- expiry dates;
- limits on the number or value of Rewards;
- whether existing or new customers are eligible;
- requirements relating to returns, refunds or cancellations;
- the period before a purchase or Reward is validated; and
- any other conditions required to qualify for a Reward.
Where appropriate, key conditions will also be displayed within the Referral Experience so that you can understand the principal requirements before participating.
4. How the Referral Programme Works
4.1 Referrers
If a Retailer makes a Referral Experience available to you, you may be invited to provide certain information, such as your name and email address, and to share a Referral Link with Friends.
The sharing methods available may vary between Retailers and campaigns and may include messaging applications, social networks, email, copying a Referral Link, or other sharing methods made available within the Referral Experience.
Where you choose a third-party sharing service, Soreto may generate or provide suggested content containing the Referral Link and details of the relevant offer. You choose whether to send or publish that content using the relevant third-party service.
You are responsible for deciding who you share a Referral Link with and for using sharing services appropriately and in accordance with any applicable laws and the terms of the relevant service.
4.2 Appropriate Sharing
Referral Links are intended for genuine personal referrals unless the applicable Reward Terms expressly state otherwise. You should not:
- send unsolicited bulk messages or emails containing Referral Links;
- use automated systems, bots or other automated methods to distribute Referral Links;
- use misleading, deceptive or fraudulent methods to generate referrals;
- create false accounts, identities, transactions or referrals;
- manipulate or attempt to manipulate a referral programme;
- purchase advertising against a Referral Link unless expressly permitted by the Retailer; or
- otherwise use a Referral Link for an unauthorised commercial purpose.
Soreto or the Retailer may place limits on the number or value of Rewards that can be earned through a referral programme.
4.3 Friends
When a Friend follows a Referral Link, they may be taken to a referral landing page or other Referral Experience explaining the offer available to them.
The Friend will be given the opportunity to review the relevant offer and applicable conditions before proceeding to the Retailer Platform.
A Friend must complete any requirements set out in the Reward Terms in order for their purchase to constitute a Qualifying Purchase.
5. Qualifying Purchases and Validation
5.1 A purchase will only constitute a Qualifying Purchase where it satisfies the applicable Reward Terms and any applicable tracking, attribution and validation requirements used by the Retailer.
5.2 Depending on the Retailer's programme, purchases may be tracked and validated through the Retailer's affiliate network or another tracking provider. Where an affiliate network is used, the transaction may be subject to the Retailer's existing affiliate attribution rules. This means that following a Referral Link does not necessarily guarantee that a subsequent purchase will be attributed to the referral programme.
5.3 A purchase may not qualify, or may subsequently be rejected or cancelled for Reward purposes, where for example:
- the order is cancelled;
- Products are returned or refunded;
- payment is unsuccessful or subsequently reversed;
- the purchase does not meet the applicable Reward Terms;
- the transaction cannot be successfully tracked or attributed;
- another marketing or affiliate source is attributed the transaction under the Retailer's applicable attribution rules;
- there is evidence of fraud, abuse or manipulation of the referral programme; or
- the transaction is rejected or invalidated by the Retailer or its applicable tracking or affiliate provider in accordance with the applicable Reward Terms or attribution and validation rules.
5.4 Validation may take place after the Friend has completed their purchase. This is because a Retailer may need to allow applicable cancellation or returns periods to expire and/or wait for a transaction to be validated through its affiliate network or other tracking provider. The applicable Reward Terms may provide further information about expected validation and Reward timescales.
6. Rewards
6.1 Rewards for Friends
Where a Friend is offered a Reward, the Reward Terms will explain the conditions that must be satisfied to use or receive that Reward. The Friend should review those conditions before completing a purchase.
6.2 Rewards for Referrers
Where a Referrer is entitled to receive a Reward as a result of a Friend making a Qualifying Purchase, the Referrer's Reward may not be issued until the Friend's purchase has been successfully validated. The time required for validation will vary depending upon the Retailer's returns and cancellation periods, tracking arrangements and any applicable affiliate-network validation processes. A Referrer should therefore not assume that a Reward has been earned merely because a Friend has placed an order.
6.3 Rewards are provided by or on behalf of the relevant Retailer and are subject to the applicable Reward Terms. A Retailer may amend, suspend or withdraw a referral offer or Reward in accordance with its Reward Terms and applicable law. Soreto is not responsible for the Retailer's decision to do so.
7. Communications
Where necessary to administer a referral programme, Soreto may send communications relating to your participation in that programme.
For example, if you are a Referrer, this may include emails confirming your participation, explaining the Reward, providing information about the status of a referral or providing a Reward once the applicable conditions have been satisfied.
These programme administration communications are separate from general marketing communications.
Any use of your personal information in connection with the referral programme is described further in our Privacy Policy at https://www.soreto.com/privacy-policy/.
8. Suspension, Removal and Misuse
8.1 Soreto and/or the Retailer may suspend, restrict or terminate your participation in a referral programme, or prevent you from participating in future referral activity, where we or the Retailer reasonably consider this appropriate for the operation, security or integrity of the referral programme.
This may include, but is not limited to, circumstances where:
- you breach these Terms or the applicable Reward Terms;
- we or the Retailer reasonably suspect fraudulent, abusive, misleading or inappropriate activity;
- you attempt to manipulate or circumvent the referral programme or its eligibility requirements;
- multiple or false accounts, identities, transactions or referrals are created or used;
- Referral Links are distributed in a manner inconsistent with these Terms or the intended purpose of the programme;
- your participation causes or may cause technical, security, legal, regulatory, reputational or operational issues for Soreto or the Retailer;
- the Retailer asks us to suspend or terminate your participation;
- the relevant referral programme, Reward or part of the programme is suspended, changed or withdrawn; or
- we or the Retailer otherwise reasonably determine that continued participation is inappropriate.
8.2 Where your participation is suspended or terminated, you will not be entitled to earn further Rewards through the affected referral programme.
8.3 Soreto and/or the Retailer may withhold, cancel or invalidate a Reward where we or the Retailer reasonably believe that the Reward resulted from fraud, abuse, manipulation, a breach of these Terms or the applicable Reward Terms, or an invalid or non-Qualifying Purchase.
8.4 Except where a Reward is withheld, cancelled or invalidated under section 8.3, suspension or termination of your participation will not of itself affect a Reward that you validly earned before your participation was suspended or terminated. Any such Reward remains subject to the applicable Reward Terms and any outstanding tracking, attribution and validation requirements.
9. Retailer Products and Services
Soreto provides technology and services used to administer referral programmes on behalf of Retailers.
Soreto does not sell the Products made available by a Retailer and is not responsible for the Retailer's Products, fulfilment, delivery, returns or customer service.
Any contract for the purchase of Products is between the Friend and the relevant Retailer.
Questions or complaints relating to Products or an order should therefore be directed to the Retailer.
Nothing in these Terms affects any statutory rights you may have against the Retailer in relation to Products you purchase.
10. Referral Technology and Third-Party Services
We take reasonable care in providing the Referral Experience but cannot guarantee that the service, Referral Links or third-party sharing services will always be available or operate without interruption.
Some elements of a referral journey may depend upon systems operated by third parties, including Retailers, affiliate networks, social networks, messaging applications and other technology providers.
Your use of a third-party platform or service is also subject to that provider's own applicable terms and policies.
11. Intellectual Property
Unless otherwise stated, the intellectual property rights in Soreto's technology and materials provided as part of a Referral Experience are owned by Soreto or our licensors.
Where you participate as a Referrer, you may use and share referral materials provided through the Referral Experience solely for the purposes of participating in the applicable referral programme and in accordance with these Terms.
Nothing in these Terms transfers ownership of Soreto's intellectual property to you.
12. Our Responsibility to You
12.1 Soreto provides technology and services that enable Retailers to operate and administer referral programmes. We will provide our services with reasonable care and skill.
12.2 Soreto is not responsible for matters outside our reasonable control or for matters which are the responsibility of the Retailer or another third party. In particular, Soreto is not responsible for:
- the Products or services supplied by a Retailer;
- the availability, quality, delivery, return or refund of any Products;
- the terms, value, availability, expiry or withdrawal of a Reward determined by a Retailer;
- whether a purchase satisfies the Retailer's Reward Terms;
- the operation or availability of a Retailer's website or systems;
- the operation or availability of any social network, messaging service, affiliate network or other third-party service;
- the attribution or validation of a transaction by a Retailer, affiliate network or other tracking provider; or
- a transaction failing to be tracked or attributed where this results from circumstances outside Soreto's reasonable control.
12.3 Nothing in these Terms excludes or limits our liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation, or any other liability which cannot lawfully be excluded or limited.
12.4 Subject to section 12.3, our liability to you is limited to direct loss or damage that was reasonably foreseeable and caused by our breach of these Terms. Our aggregate liability to you arising out of or in connection with your participation in a referral programme shall not exceed £100.
12.5 Subject to section 12.3, we will not be liable for any indirect, special or consequential loss or damage, or for any loss of revenue, business, anticipated savings or profits.
12.6 Nothing in these Terms affects any statutory rights you may have as a consumer.
13. Changes to These Terms
We may update these Terms from time to time, for example where we change our services, introduce new referral functionality or need to reflect changes in applicable law or regulation.
The version of these Terms available when you participate in a referral programme will apply to that participation unless applicable law requires otherwise.
The date on which these Terms were last updated is shown at the beginning of this document.
14. If Part of These Terms Is Invalid
If any provision of these Terms is found by a court or other competent authority to be unlawful or unenforceable, the remaining provisions will continue to apply.
15. Force Majeure
Soreto will not be responsible for any failure or delay in providing the Referral Experience where this results from circumstances outside our reasonable control, including failures or interruptions affecting Retailer systems, affiliate networks, communications networks, social or messaging platforms, or other third-party services.
16. Waiver
If Soreto or a Retailer does not immediately exercise or enforce a right under these Terms, this does not mean that the right has been waived. Any waiver will apply only to the particular circumstances in which it is given.
17. Entire Agreement
These Terms, together with the applicable Reward Terms, set out the terms governing your participation in the relevant referral programme. Nothing in this section limits any rights or remedies you may have under applicable law.
18. Governing Law
These Terms are governed by English law.
If you are a consumer resident elsewhere, you may also benefit from mandatory protections available under the laws of the country in which you live.
Nothing in these Terms is intended to prevent you from exercising any rights you have under applicable consumer law.
19. Contact Us
If you have a question about a Soreto-powered referral programme or the operation of the Referral Experience, you can contact Soreto using the contact details provided on our website.
If your question relates to a Retailer's Products, an order, delivery, return, refund or other matter relating to your purchase, you should contact the relevant Retailer directly.