Resources
Catch up on the latest updates from Soreto
Most Recent
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Tapping Into The $6.2 Trillion Opportunity: How Referrals Can Unlock Social Commerce Growth
Social Commerce is on an unstoppable trajectory, projected to reach $6.2 trillion by 2030. This is not just another passing…
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What Gen Z Wants: The New Rules of Customer Engagement
Understanding the Next Generation of Shoppers Gen Z-those born between the mid-1990s and early 2010s- are rapidly becoming one of…
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5 Pitfalls to Avoid When A/B Testing Your Refer-A-Friend Campaign
A/B testing is a crucial part of optimising your marketing strategies and improving customer experiences. Whether you are testing landing…
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5 Common Referral Marketing Myths (and the Truth Behind Them)
Referral Marketing is one of the most effective ways to grow a business, yet many brands hesitate to embrace it…
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How Facebook Elevates Referral Marketing
In today’s digital landscape, social sharing platforms like Facebook have become a cornerstone for Referral Marketing. With over 2.9 billion…
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