OUR COMPANY
We’re on a mission to revolutionise the way brands use social commerce to supercharge their growth
Our Partners
About Us
Revolutionising Brand Advocacy
With our feature-rich, flexible technology for Social Referrals and Shoppable UGC, Soreto enables Brands to leverage the power of peers to drive customer trust and advocacy so that they can seamlessly build brand credibility, reward loyalty and gain customers for life.
High-Value Customers
Gain high-value customers for life. In 2024, Soreto Referrers and their Friends spent 36% more than average online customers.
Create Brand Advocates
Leverage your existing happy customers to reach new ones. Plus, reduce customer acquisition costs.
Drive Repeat Purchases
Increase your overall sales and drive both repeat purchases and new customer acquisitions. Plus, gain added organic social reach.
Meet Our Leadership Team
Peter Rowe
CEO
Peter was previously Managing Director of Affilinet (merged with AWIN) and Chief Operating Officer for MyVoucherCodes before its sale to Monitise for £55 million.
Peter has over 20 years’ experience in digital having managed some of the UK’s largest brands including Sky, Thomas Cook, H&M and Samsung.
Ricardo Tozati
CTO
Ricardo manages Soreto’s core tech team, which is based in Brazil, a well-established offshore tech hub.
He is the former Chief Technical Officer of A Spokesman Said, a News Corp- backed startup, and also holds an MBA in Project Management and a Bachelor’s in Computer Science.
James Lovelace
Vice President, Commercial
James brings over 2 decades worth of experience. James has worked across many disciplines of digital marketing including Adtech, Martech, programmatic, affiliate and performance marketing.
Now at Soreto, James is responsible for all aspects of revenue generation and new client acquisition.
Rachel Woodger
Director of Operations
Rachel brings extensive experience to her role at Soreto, with a marketing background working agency-side for luxury brands like Porsche and major telecoms such as Samsung, 3, Orange, and Vodafone.
Now, as Director of Operations at Soreto, Rachel oversees daily operations, client management, product development, and marketing, using her diverse expertise to drive efficiency and growth.
Shaun Gabriel
Finance Director
Shaun brings over a decade of robust experience in the Finance sector, having started his career at Colas Group, where he held multifaceted roles across various international markets.
Now Finance Director at Soreto, Shaun is instrumental in driving corporate finance initiatives and governance, navigating complex tax landscapes, managing accounting functions, and aligning financial goals with business objectives.
Andrew Xeni
Chairman & Founder
Andrew is one of the UKs leading entrepreneurs having grown Europride (Misfit Fashions), a family garment manufacturer, into a global fashion business with turnover in excess of £60m.
He is also the Founder of Nobody’s Child, an eco-conscious fashion brand, and the Founder & CEO of Fabacus, a transformative data software solution for the licensing industry, revolutionising how brands manage licensing partnerships.
Grow Your Career At Soreto
Join our inclusive, collaborative and friendly culture to accelerate your professional success and help the most forward-thinking brands and retailers in the world build best-in-class Brand Advocacy programs.
Our Values
Collaboration
We believe in working together, both within and outside of our organisation, to continually deliver creative solutions for the way that we approach the business, digital and creative challenges that we face every day.
Innovative & Data Obsessed
We aspire to be the best in everything we do. We design, build, test, evolve and repeat to deliver exceptional products that work for a vast aray of clients across different sectors and countries.
Trustworthy & Transparent
Trust is at the core of our platform, from Brands to consumers we always deliver full transparency.
Seamless
We aim for ease and simplicity to make every aspect of our products and service seamless from integration to user-journeys. Our solutions are elegantly simple making their implementation a no-brainer for Brands wanting to deliver results with minimum effort.
Group Companies
Soreto is part of a diverse group of technology businesses all powering solutions for Brands online.
Fabacus is global technology business and creator of Xelacore, designed to digitally transform businesses within the licensing and retail industries through the power of data.
