How to promote your Refer A Friend page to get outstanding results

Oct 21

How to promote a Refer a Friend Page. Friends laughing in enjoyment with their shopping bags

Soreto Refer A Friend pages (also known as Boost placements) are pre-purchase campaigns that harness the power of trusted word-of-mouth and organic reach to increase repeat purchases and drive high-quality new customer acquisitions.

A stand-alone static landing page, our Refer A Friend page allows you to target segmented customer groups or your entire CRM database to turn your loyal customers into brand advocates to win new customers.

This is built as a Trigger campaign which means that the Referrer only receives their Reward once the Friend has made a successful purchase. Ideal for reaching loyal customers who are in between purchases to re-engage with your brand.

It is up to you to promote your Boost Placement as much as possible to maximise awareness and engagement.

How to promote your Refer A Friend Page

CRM Email Campaigns

Solus Email: We recommend announcing the launch of your RAF campaign with a Solus email send-out, and ongoing quarterly promotions by email

R-A-F Banner: Add a Refer-A-Friend Banner to key emails in your CRM flow

Footer Link: Include a link in the footer of your emails for customers to discover

Onsite Refer-A-Friend page

Add Refer-A-Friend Links to your website and Social Media Pages for customers to discover.

Menu Navigation
Footer Link
Homepage Carousel Banner
Third party widgets
Add Refer A Friend Links to your homepage and other pages, through third party widgets. For example, if you have Salesfire, you can add widgets to showcase your Refer a Friend programme onsite. We recommend utilising these features where possible to give your Refer a Friend programme the widest possible coverage.

Paid Social Campaigns

You can set-up your own Advertising campaigns via your social channels as part of a wider marketing strategy to optimise your RAF programme.

PPC ads allow you to segment your market to reach the right audience. Use relevant keywords in your PPC campaign approach and target your PPC ad to new, old, and current customers.

We can advise on keywords and CTAs to optimise performance.